In this 3 part article series, we provide actionable tips for freelancers and small business owners to use the power of SEO to get new clients and improve their website’s performance.
It has long been known the power of the internet lies in the words that helped to shape it. It’s one of the reasons why SEO campaigns can be effective when utilized effectively. And while many translation freelancers and website owners are taking advantage of content marketing, there seems to be a lack of information regarding strategies for the efficient grouping of keywords.
This is especially important to know in the wake of Google’s recent ‘Pigeon’ algorithm update which dramatically altered local search returns and modified the way location cues are interpreted and processed.
Some Options for SEO Models and Research
So what exactly are the most efficient SEO models and what options are available to translation website owners going forward? Well, as Google is the undisputed king of search engine optimization it’s fair to say that your best chance for success lies with the technological giant that is in no way sleeping.
Essentially, there are two platforms which work in unison and can be used to boost your web presence, attract more customers and secure higher conversion rates and sales. They are:
- Google AdWords: This is a pay-per-click (PPC) revenue system through which you can create campaigns that prioritize keywords to improve your score in search engine results and rankings.
- Google Keyword Planner: This is a free AdWords tool that allows you to competitively group search terms, retrieve historical statistics, and predict the behavior and performance of particular keyword lists.
Search Campaigns and Keyword Grouping Strategies
To understand the usefulness of SEO you will first need to understand the role that keywords play. The aim of this article is to introduce readers to the intricacies of grouping strategies and how this is an important step that informs the overall effectiveness of your search campaigns.
The first actionable step is to get to know your target audience and conduct research into the key terms and phrases they’re using to search online (more on that later). So for now, just concern yourself with creating quality content and begin by answering the following:
- How many keywords can you target per page?
- How many product pages or subcategories do you have?
- Are you able to separate key terms into distinct categories?
Your answers to these questions should provide you with the basic information about each website in your inventory and should help you to create a targeted list of keywords that you can then assign to particular groups of consumers within your demographic.
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